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Before you start with building your marketing plan there is a step often missed – Marketing Research.
The goal of marketing research is to provide relevant and accurate information of the market place, competitors, similar products and pricing.
The first place to start is inside your business and to find what information is already available and what is missing.
We will start with analyzing your current customers and based on demographics we will define the targets of any further research.
Based on data collected, other sources of information should be considered carefully such as statistics, reports, studies and information from government agencies and trade associations.
Surveys of current and potential customers could be an essential part of the data collection process to get a complete picture of the market place.
Our team will examine your business and marketing situation and build a solid foundation to be used to determine your short and long term objectives for any future marketing efforts.
The research we will conduct will also define any problems in your current marketing activities.
Just contact us for a FREE Marketing Consultation