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Marketing strategy




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We will build an optimal marketing strategy that will allow your company to concentrate its resources on the best opportunities with the goals of revenue growth and achieving a sustainable competitive advantage.

We will discuss with you a marketing strategy that includes all basic and long-term activities in the field of marketing that deal with the analysis of the initial situation of your company and the formulation, evaluation and selection of market-oriented strategies. The end result is to contribute strongly to the goals of your company and its marketing objectives.

Marketing strategy will be fundamental for preparing your marketing plan. It is designed to fill your marketing needs and reach marketing objectives.

We will set up a test of your new marketing strategies for measurable results.

Your marketing strategies will be developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year.

We will make sure that marketing strategies are designed to be dynamic and interactive and take a long term view. Tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.

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Marketing Planning




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Effective marketing planning will ensure successful marketing of your products.

Our experts will analyze your company’s marketing needs, and design a custom strategic marketing plan based on your product, audience, and budget.

By defining market opportunities we will help you to size your forecast for a specific product or service, as of today and for the next few years in terms of dollars and volume.

Our company will work with you to make sure you have a well-written marketing plan which could become an essential part and foundation of an overall business plan.

We will make sure that both strategic and tactical points are clearly defined and will set a process to review and assess the adequacy of the plan quarterly or annually, adjusting forecast and budgets based on current conditions and needs.

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Marketing research




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Before you start with building your marketing plan there is a step often missed – Marketing Research.

The goal of marketing research is to provide relevant and accurate information of the market place, competitors, similar products and pricing.

The first place to start is inside your business and to find what information is already available and what is missing.

We will start with analyzing your current customers and based on demographics we will define the targets of any further research.

Based on data collected, other sources of information should be considered carefully such as statistics, reports, studies and information from government agencies and trade associations.

Surveys of current and potential customers could be an essential part of the data collection process to get a complete picture of the market place.

Our team will examine your business and marketing situation and build a solid foundation to be used to determine your short and long term objectives for any future marketing efforts.

The research we will conduct will also define any problems in your current marketing activities.

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