Market Segmentation




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Using segmentation to grow your customer base is one of the fundamental ways to stay competitive in the market.

To be able to grow your customer base you must understand your customers. To do so you need to analyze the customers that you currently serve.

We can help you to segment your current customers based on differences in demographic, geographic and other factors. From there we will identify segments that require our further attention due to their size, concentration, specific needs, behavior and specific characteristics.

We will present to you our findings and upon your approval we will build a targeted marketing campaign to approach the segment with the greatest potential, not only to significantly increase your customer base but also to increase your profitability.

We will develop and execute a targeted marketing campaign on a few segments at the same time and assess the success in each segment which will allow us to better understand where new potential customers for your business may be found.

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Acquire new customers




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Every business has to pay special attention to growing its customer base.

If your business has no strategy in place to attract and retain new customers your business will be on a declining path and sooner or later you will be put in a position where you must look for other options.

A strategy put in place to add new customers is even more important when the economy is experiencing slow growth and customers use more discretion when spending their money.

Big companies all have a very well defined process to add new customers. Using immense funding they research the market very well before they develop a marketing plan and build strategies to put it into action.

Small and medium companies do not have sufficient resources to invest into a marketing team resembling that of big business.

Using the resources of a dedicated marketing company is the best way to win in todays competitive economy.

Our company of marketing specialists with decades of experience will use proven strategies and tools to create a successful marketing plan for you. Retaining your current customers while acquiring new customers which currently belong to your competitors.

Involving our team of proven experts will guarantee the growth and success of your business.

You could become our partner the moment you sign with us.

Our marketing team could support your business absolutely FREE. Please ask us how.

We promote your products and find the right buyers.

We focus on finding and developing new markets for your products.

We look at your target market, your competition, the products you are selling and your market position and develop a plan to help you achieve your goals.

We distribute your products in developing markets decreasing your long-term risk.

We also look at your market research, pricing, advertising and promotions specific to the local market.

We leverage our extensive business contacts to find the right customers for your products.

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Marketing strategy




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We will build an optimal marketing strategy that will allow your company to concentrate its resources on the best opportunities with the goals of revenue growth and achieving a sustainable competitive advantage.

We will discuss with you a marketing strategy that includes all basic and long-term activities in the field of marketing that deal with the analysis of the initial situation of your company and the formulation, evaluation and selection of market-oriented strategies. The end result is to contribute strongly to the goals of your company and its marketing objectives.

Marketing strategy will be fundamental for preparing your marketing plan. It is designed to fill your marketing needs and reach marketing objectives.

We will set up a test of your new marketing strategies for measurable results.

Your marketing strategies will be developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year.

We will make sure that marketing strategies are designed to be dynamic and interactive and take a long term view. Tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.

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Marketing Planning




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Effective marketing planning will ensure successful marketing of your products.

Our experts will analyze your company’s marketing needs, and design a custom strategic marketing plan based on your product, audience, and budget.

By defining market opportunities we will help you to size your forecast for a specific product or service, as of today and for the next few years in terms of dollars and volume.

Our company will work with you to make sure you have a well-written marketing plan which could become an essential part and foundation of an overall business plan.

We will make sure that both strategic and tactical points are clearly defined and will set a process to review and assess the adequacy of the plan quarterly or annually, adjusting forecast and budgets based on current conditions and needs.

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Marketing research




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Before you start with building your marketing plan there is a step often missed – Marketing Research.

The goal of marketing research is to provide relevant and accurate information of the market place, competitors, similar products and pricing.

The first place to start is inside your business and to find what information is already available and what is missing.

We will start with analyzing your current customers and based on demographics we will define the targets of any further research.

Based on data collected, other sources of information should be considered carefully such as statistics, reports, studies and information from government agencies and trade associations.

Surveys of current and potential customers could be an essential part of the data collection process to get a complete picture of the market place.

Our team will examine your business and marketing situation and build a solid foundation to be used to determine your short and long term objectives for any future marketing efforts.

The research we will conduct will also define any problems in your current marketing activities.

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Outsource your business analytics




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Have 24/7 marketing guidance to support you in all your endeavors.

Rely on flexible and reliable professionals with many years of experience serving some of the biggest North American companies.

No upfront cost or long term contracts involved.

There are many benefits of outsourcing your business analytics:

Businesses that outsource are able to focus on what they do best and not waste time on “non-core” business functions.

No need for costly management and administration.

Cost savings on recruiting, training, payroll, benefits, computers, telephone, internet, offices, insurance, and many other expenses.

Get the best service for less. Pay only for service that you really need and simplify management of your costs.

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Outsource your data processing




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We help you to WIN new customers every day.

Achieve immediate 20% savings of your data processing cost by improving the process and outsourcing routine, time consuming and inefficient tasks.

No upfront cost or long term contracts involved.

Business information is the base of operating any company today and it should be reliable, secure and available on time.

To get to the point where data is converted into information there is a need for a process of collecting, managing, merging and cleansing of the data. Once data has gone through these steps then it could be used for retrieving business records, creating of various reports, score cards, graphs etc.

Due to the complexity of business today every company has almost unlimited sources of data and to enable using this data there are software products available on the marketplace.

Usually there is no software that you could find to completely fit a company’s needs and significant customization is often required – the cost most of these is comparable with cost of the software.

Any changes in business operations require more customization and more money has to be spent while the process of development and implementation could drag on for years to come.

Due to all this, companies often do not spend money on new software and instead choose to:

– Invest upfront in custom in-house build applications

– Hire more staff that extensively utilize Excel and Access to deal with the growing data flows

– Outsource

Invest upfront in custom in-house build applications – very expensive as it requires a team of IT specialists to develop and maintain.

Hire more staff that extensively utilize Excel and Access to deal with the growing data flows – extremely difficult to administrate and ensure reliability of the information. Exposes the business to the possibility of employees leaving with specific skill sets and knowledge for processing of specific data stream and producing vital for the business information

Outsource – this could be the most efficient way of doing it if applied properly.

– No up-front cost for finding the gaps in data collection and processing

– No long term contracts

– Look for cost savings (20%) compared of total cost currently incurred

– Flexibility

– Quick implementation and delivery

– Reliability

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