Digital Communication Trends to Add to Your Marketing Strategy in 2022

Digital Communication is here to stay. Although the first e-mail was sent in 1971, it is widely accepted that digital marketing only took off in the 1990s. However, it was in the last half of the 2010s that digital marketing has become the mainstay of advertising, bringing about a true digital transformation. With global connectivity, even the strategies of the last decade have become “traditional” like email campaigns with catalogues of promoted products for example; BitStarz $5 deposit bonus. Therefore, the need to enhance available technologies and develop new communication channels is essential for all marketers. 



What are the top Digital Communication Trends for 2022?

AI-enabled communication 

Artificial intelligence is the technology behind many services, including content creation, chatbots, and search engines. According to a PricewaterhouseCoopers survey from over 1,000 U.S.-based companies, 52% have accelerated their Artificial Intelligence adoption plans. The main benefits include: creating a better customer experience; improving decision-making; innovating products and services; achieving cost savings; and improving productivity. 

Artificial Intelligence can also analyse consumer behaviour and search patterns, and use social media, like Instagram and blog posts, as an online customer data platform to help businesses understand how new customers find their products and services and how existing customers stay interested. Google’s implementation of AI has allowed their search engine to understand with higher precision what people are looking for and what kind of content best serves their search intent. 

Programmatic Advertising

Programmatic advertising is the process of using Artificial Intelligence to automate ad buying. By removing humans from this process, companies receive a more reliable and cost-effective solution to their needs. One popular application of programmatic ad buying is real-time bidding (RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. 

Conversational marketing 

Chatbots have made modern marketing more conversational than ever. 82% of consumers have a preference for having their questions answered immediately. They are available 24/7 and recall customers’ entire purchasing history. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks. 

Other methods used with chatbots include personalized messaging using videos and emails, and virtual selling assistants. 

Conversational marketing facilitates a personal, instant connection between marketers and customers; freeing up resources for more important work. 

Social Media: Stories and Messaging apps 

Snapchat was the first company to ignite the concept of “Stories.” Then Instagram and Facebook came along, and eventually, YouTube, LinkedIn, and Twitter unveiled their own story formats using different names. 

Stories are posts that disappear after 24 hours. This simple concept of stories allows marketers to share genuine content and connect on a personal level with their audience. The different ways in which stories are used include polls within Instagram Stories; links to social media Stories; Snapchat Geo filters; location tags; and live video stories. This has also led to influencer marketing, where brands pay people with high social media followings to advertise through their personal stories. 

Social messaging apps are no longer just used as social networks and participating in discussions around hot topics. WhatsApp, Facebook Messenger, and WeChat — have 4.5 billion users combined, more than Facebook or YouTube. Social messaging apps are another execution of a conversational marketing strategy. People expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. 

Some reasons more companies should use mobile communication include: cultivating contact; delivering timely information; involving people in events; regaining potential customers; providing support and assistance, and boosting sales. 

Visual search 

Visual search is a new method people use by uploading an image into the search engine. Two companies that utilize visual search are Pinterest and Google. 

Pinterest launched Lens, a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items. Lens recognizes 2.5 billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage. 

Pinterest uses features such as Pin codes (QR codes to inspire shoppers), Idea Pins (similar to Snapchat or Instagram Stories that use multi-page video formats), and AR Try (an augmented reality feature for testing new eyeshadows from leading brands such as Lancome, YSL, Urban Decay, and NYX Cosmetics.) 

Google Lens is Google’s visual search engine, which recognizes objects and landmarks through a camera app. When users take a photo of the items, they can find similar products and where to buy them; save contact details; add events to their calendar; learn information about the product, building, landmark, or animal species. 

Livestream shopping 

Live streaming is a relatively new concept in the Western world, but in China, it’s common and extremely popular. In the first half of 2020, one-third of China’s internet users — approximately 309 million people — tuned in to a live streaming shopping session. Coresight Research forecasts that live stream shopping will generate $25 billion in sales in the U.S. by 2023. 

Two early adopter brands in the U.S., Levi’s and Tommy Hilfiger, have plans to start running live stream shopping events. Amazon, Facebook, and Instagram are set to follow suit. 

While livestream e-commerce is still new, consulting group McKinsey recommends starting with infrequent streams focused on 1-5 products and relying on TikTok, Instagram, Facebook or Amazon Live. Later the company can move on to a “dedicated in-house team or agency staff to plan and develop content for livestreams, including storylines, scripts, and hosts or influencers” and broadcast them across multiple platforms. 

Push Notifications 

With the introduction of General Data Protection Regulations (GDPR) and stricter privacy laws, email marketing has become less powerful. Additionally, younger audiences prefer fewer communication channels when engaging brands. 

Browser push notifications are being used by more and more brands for internal communication — and they are getting more sophisticated and personalized. In fact, using personalized push notifications increases conversions of 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement), and 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement) 

Notifications triggered by behaviour are being used to re-engage people who have shown interest but failed to convert, and to recover revenue from abandoned shopping carts: 

Notifications can even include images and CTAs to maximize conversion rates from such efforts: 

Interactive content 

Interactive content is one of the fastest-growing digital marketing trends in recent times. In 2022, we’re going to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience, such as quizzes and polls, embedded calculators, augmented and virtual reality ads, and 360-degree videos. 

Here’s an excellent example of a 360 VR video

Interactive content is more engaging, more memorable, and more likely to generate the results your business needs. People like it not just because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

Social Commerce 

Social commerce has existed for a long time but only really came to life recently when two popular online platforms, Instagram and TikTok, utilized them. 

Instagram has 1 billion users and 90% of them already follow active shopping brands, with many visiting these profiles daily, making it one of the current main trends of digital communication. Brand profiles on social media are a form of native advertising, also formerly known as advertorials. Instagram offers Live Shopping – an implementation of live streaming, and Instagram Checkout – directly, seamlessly, and securely selling products on Instagram. 

With 1 billion monthly active users, TikTok launched TikTok Shopping, which allows creators to add a shopping tab to their TikTok profiles. 

Conclusion 

The year 2022 will be a watershed year for the marketing industry, as the digital space harnesses other communication channels to retain customers and reward loyal customers. Mobile platforms, customized content campaigns 


What Are Undersea Internet Communications Cables

A submarine or undersea communications cable between land-based stations is placed on the seabed to deliver telecommunication signals across seas, oceans, lagoons, or lakes. There are currently roughly 380 undersea cables in use worldwide, with a total length of more than 1.2 million kilometres.

Many undersea cables got funded by internet titans like Google, Amazon, Facebook, and Microsoft. As a result, modern society is well connected, but not many people know about undersea cables and how it all started, so we explained it in the other text.

History

In the 1850s, the first undersea communications cables transported telegraphy traffic, enabling the first instant connection between different continents. The Submarine Telegraph Company successfully laid the first cable across the English channel in 1851. From 1955 to 1956, the first transatlantic telephone cable system got placed between Scotland and Newfoundland. In 1988, TAT-8 increased the transmission to 280 megabytes per second.

Problems With Early Cables

Electrical difficulties plagued first long-distance undersea telegraph cables. Along with those kinds of problems, numerous lines got harmed by sea animals. There have been reports of sharks biting cables and sawfish attacks. Pests could also lay hemp between the steel outer layers of the wires, which made an unwanted entrance to the vulnerable parts. As the years went by, cables got made with better technology and materials.

Modern Technology

Optical fibre technology is used in today’s cables to convey digital data, such as private data, Internet, and telephone traffic. Modern lines usually are 1″ in diameter and weigh roughly 1.4 tonnes per kilometre for the marine areas. However, heavier and larger cables get used for shallow-water areas close to shore.

The first fibre-optic cables got made in the 1980s. They’re used because of their outstanding clarity, allowing repeaters to be separated by more than 100 kilometres, reducing the number of amplifiers and the distortions they create. Making the Internet possible is a complex process. As a result, we’re getting endless ways of entertainment and pages to surf.

Many companies modernized their products and made them available online. For example, people used to drive to casinos to play. Although many casinos are still out there, people prefer the web browser to experience it more and more (a great example is an online casino in Canada). So not only it benefits the player, but it also brings more profit to companies.

How Cables Are Laid

To lay an undersea cable takes years and a lot of money. The process starts with checking naval charts. Lines are safer in deep water on a flat surface, away from rocks and other potential hazards. Based on the location, cable contractors may be required to dig concrete trenches into concealing the cable and preventing it from being smashed on the rocks. After everything gets planned and checked, large ships start to transport cables.

Undersea Spying

The practice of tapping underwater cables isn’t something new. US submarines brought divers with specially developed equipment to Soviet lines and intercepted all communications in the Cold War. And this is only one of many cases. Governments around the world are working on preserving the data and fighting against hackers. All for the sake of all citizens because, after all, we’re all on the Internet.